Nick Fitzherbert developed his interest in magic midway through a 20-year career in PR consultancy. The more he learned about magic, the more he realised how powerful many of the psychological principles that lie behind the tricks could be in business. Achieving membership of The Magic Circle enabled Nick to refine his thinking and develop the ‘Rules of Magic’ – principles that come instinctively to the best magicians and prove equally effective in business.
“It’s a pleasure to work with Isabel. She always knows exactly which proposals to pitch to me and makes the whole process run so smoothly.”
David Barraclough, Managing Editor, Omnibus Press
