Nick Fitzherbert developed his interest in magic midway through a 20-year career in PR consultancy. The more he learned about magic, the more he realised how powerful many of the psychological principles that lie behind the tricks could be in business. Achieving membership of The Magic Circle enabled Nick to refine his thinking and develop the ‘Rules of Magic’ – principles that come instinctively to the best magicians and prove equally effective in business.
“Isabel opened the doors that led to my work being published. Throughout, she has offered honest opinions and patient coaching – all without ever losing the courtesy, gentility and decency that makes her a pleasure to know. I owe her deeply!”
Nick Soulsby, Creative Authors Client
