Nick Fitzherbert developed his interest in magic midway through a 20-year career in PR consultancy. The more he learned about magic, the more he realised how powerful many of the psychological principles that lie behind the tricks could be in business. Achieving membership of The Magic Circle enabled Nick to refine his thinking and develop the ‘Rules of Magic’ – principles that come instinctively to the best magicians and prove equally effective in business.
“When I first took the plunge into self-employment, Isabel was there to guide me, inspire me and help me get my work published. I’ve worked on over 15 books and none of them would have been possible without her.”
Bethany Straker, Creative Authors Client
