Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.
Brilliant outcomes:
“Isabel opened the doors that led to my work being published. Throughout, she has offered honest opinions and patient coaching – all without ever losing the courtesy, gentility and decency that makes her a pleasure to know. I owe her deeply!”
Nick Soulsby, Creative Authors Client
